The first ever New Media Tastemakers Summit took place on May 2 at Supperclub San Francisco. A video highlight from the Digital Guides panel can be seen below.
The Summit was created to bring together a fantastic panel of speakers and topics, as well as attendees, to discuss issues and topics of interest in the vertical for New Media Tastemakers and the enabling platforms, technologies, business models, and networks (not to mention PR and marketing firms, restaurants, wineries, and designers).
In addition to great panels and networking opportunities, attendees came away with incredible insights and buzz words, like Donna Boyer of Danoo introducing the concept of “micro-boredom” to help explain the acceptance of digital video networks at gas stations, cafes, restaurants, and mobile devices (people now can’t stand being bored for even 10 seconds). Also, Sophie Gayot of Gayot.com’s insightful comment that the ‘United States was not really known as a food and wine paradise until only 20 years ago, helping to explain our current newfound obsession with the subject. This followed by the lively “Bottom Line” discussion on making money and raising money — a topic no one can afford to overlook.
Summit speakers and moderators included: Burst Media – Kelsey Scott, Chow.com – Davina Baum, Bhootan – Kristin Hawley Dossetti, LA.com – R Jason Middleton, Foodbuzz.com – Doug Collister, Like.com – Azhar Khan, Stylehive.com – Sabrina Yeung, Boulevards City Guide Network / SFStation.com – Harlow F. Newton III, Boorah.com – Boorah.com, Turnhere – Andrew Kaplan, Youtube – Sadia Harper, Gayot.com – Sophie Gayot, Sugar Publishing (FabSugar, YumSugar.com) – Danny Feekes, Fashiontribes.com – Lesley Scott-Silbergeld, Somagirls.tv / Soma Management – EC Morgan, Metromix (Tribune-Gannett) – Kara Walsh, Kickapps – Cameron Shaw, Zinio – Jeanniey Mullen, Intercasting Corp – Derrick Oien, Danoo – Donna Boyer, Fanpop – Dave Lu, Reality Digital – Cynthia Francis, FutureWorks – Brian Solis, Yelp – Sonia McFarland, Federated Media – Bernie Albers, Tilzy.tv – Jamison Tilsner, Zvents.com – Paul O’Brien, 7×7 Magazine / Hartle Media – Lindsey Shook, SF Convention & Visitors Bureau – Lynn Bruni, Smart Mobs/the Long Now Foundation – Stephanie Gershon, TasteTV – a.k. crump.
Topics discussed at the Summit ranged from panels titled “Influencing & Following Consumer Tastes in a Digital World: The New Players, The New Paradigms, The New Moguls,” and “Traditional Media: Embracing Digital Strategies to Viably Evolve” to “The Rise of TasteMaker Content and Distribution,” “Social Networks and Broadband Platforms,” and “Profitable Branding & Marketing: – Leveraging Influencer Buzz at the Local Level.”
Highlights from the Digital Guides panel of the first New Media Tastemakers Summit in San Francisco: