Lately, pork producers have come out with a catchy slogan to get more people eating pork. Most people may remember the old pork slogan, “The other white meat,” but now pork producers are taking a different turn. The catchy slogan, “Pork, Be Inspired,” is followed with a full-fledged campaign with commercials, a brand new website and even a Twitter and Facebook page. Yes, even pork has a Twitter account now.
Yet, what this snazzy new campaign is lacking is that not all Americans can eat pork. In fact, eating pork is against the rules of two major religions, not to mention the vegetarians and the vegans. So who is this new campaign geared towards? Certainly not the millions of Americans who can’t eat pork, but for those who can.
But, what is so inspiring about pork? Some childrens’ movies and novels depict pigs as cute and cuddly creatures. What’s so inspiring about Wilbur going to a slaughterhouse to be eaten on a plate next to runny applesauce?
With other meats, like beef, chicken and fish, it is easy not to associate them with cuddly book characters. How many childrens’ stories do you see about cows that are not jumping over a moon? Furthermore, chickens can be cute, but they are evil little creatures that will peck you if you are not watching. Fish, well let’s face it, that Rainbow Fish had it coming after not giving up his rainbow scales to his friends.
However, despite the association with adorable book characters, eating pork does have its benefits. Pork is quite healthy for you, if it is not against your religious views. In fact the “Pork, The Other White Meat” campaign was created to show consumers that pork is not a fatty protein, according to porkbeinspired.com.
The slogan implies that pork is more like chicken, which is the "original" white meat, and therefore makes the meat more desirable to those who are watching their calories and fat intake. A study in 2006 found that common cuts of pork are 16 percent leaner and have 27 percent less saturated fat than over ten years ago, according to porkbeinspired.com. The website states that this is due to “changes in feeding and breeding techniques.”