My Paleo Diet Experience: Fighting the Restaurant Menu - Page 2

Staying away from the difficulties fast food restaurants provided was easy.  I simply didn’t eat there.  The bigger problem in maintaining Paleo compliance was at the sit down restaurants.  Restaurant menus are designed to generate a profit.  They are not designed to help you make healthy eating decisions.  In her 2007 research article How Major Restaurant Chains Plan Their Menus: The Role of Profit, Demand, and Health Karen Glanz found that only 27% of chain restaurants offer healthier choices and most of those believe that the demand for healthier food is not widespread.  With attitude like this, it’s no wonder that I had difficulty finding healthy dining options.

Because restaurant menus are designed for profit generation, they are also deceptive. If a customer eats more than one course, the size of the bill increases and the restaurant’s profit increases. In a series of studies, Dhar and Simonson (1999) found that consumers prefer to balance an unhealthy main course with a healthy dessert, or a healthy main course with an unhealthy dessert, rather than choosing two healthy or unhealthy main courses and desserts.[i] It’s for this reason, that many restaurant menu items have ratings or logos that an item is a healthy choice.  Pierre Chandon’s and Brian Wansinks paper The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions discusses the placement of healthy choice logos next to relatively unhealthy menu options to facilitate sales. 

After reading the menus of chain restaurants meal after meal, it became clear that I had to work to find Paleo compliant meals.  The menus were great in selling me food, but they weren’t making it easy for me to make healthy decisions.  I could have made it easy on myself and just had a salad for every meal but that gets real boring real fast.  On the other hand, I always had the option of having steak, chicken, fish or ribs.  Unfortunately, 95% of the cuts of meat available were not considered lean protein by Paleo Diet standards.  I could have had a New York strip or rib eye every night, but they are fatty cuts which is why they are prevalent on restaurant menus.  Often the chicken or fish were deep fried.

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Article Author: Layne Pennell

Layne has a Bachelor of Arts degree in Anthropology and a college diploma in the Culinary Arts.

After 10+ years working as a corporate drone Layne`s weight ballooned to 275 lbs. He was overweight, over stressed, and needed a change in his life. …

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  • 1 - Josh

    Aug 22, 2011 at 11:33 am

    Don't worry about the fat! As a paleo dieter myself and someone who has been pretty heavily interested in the biology of nutrition ,fat and particularly saturated fat is fine. If weight loss is still a concern low carb paleo is the way to eat. And even if it isn't, it is the most healthy way to eat. Did you know there is no correlation between sat fat intake and heart diease? Or that relatively high cholesterol is good for you? Especially women. Look up Dr mike eades for some excellent info.

  • 2 - Layne Pennell

    Aug 31, 2011 at 9:36 am

    Thanks for the tips Josh. I am interested to learn more about the lack of a link between saturated fat and heart disease. I'm going to look up Dr. Eades

  • 3 - Happy gf

    Jun 25, 2012 at 9:15 pm

    Simple. Dont put salad dressing. Squish the tomatoes and drizzle their juices on top instead. Salad dressing is mostly sugar, HFCS,soybean oil, MSG, and milk, none of which are remotely paleo I'm sure you know. Be sure to get some apple packet and ice tea too.

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