It costs $8 a bottle, and it's "imbueded [sic] with Ancient Kabbalistics [sic] Meditations."
Find it "at any of The Kabbalah Centres."
Note that it comes from a bottling plant near Lake Ontario that sells it — unlabeled, and undoubtedly for less than $8 a bottle — to many other companies as well.
Which only goes to show that value can be added.
*What would Madonna drink?