For some time now, it has been the mission of savoreachglass.com to bridge the gap between the wonder of wine and the enjoyment of life. Wearing many hats on our head - and the occasional lamp shade - we have aimed to remove the stigmatism that can sometimes be found with wine, ruining the drinking experience quicker than cork taint.
We’ve stood on top of our wine boxes and preached to the masses. We’ve told everyone that wine should be fun, it should be savored, and it should never be taken as seriously as some people believe. We’ve chastised the 100 point rating scale. We’ve brought wine down to a non-threatening, even humorous, level. We’ve drank wine during business hours; we’ve accidentally spilled wine on our marketing proposals. We’ve put a cork in the haughtiness that certain wine lovers perpetuate. And, naturally, we’ve rescued grapes from burning buildings.
We’ve done this all with one hope: our wine ideology would travel through the grapevine like wildfire.
Turns out, we aren’t the only ones trying to make this difference.
Tom Geniesse, owner of Bottlerocket Wine and Spirit in New York City, possessed a similar notion when he designed a new kind of wine shop. Containing an inventory of 365 wines - one for each day of the year - Geniesse made a reputation for himself by making a wine store something they have never really been before: user friendly.
Geniesse, it seems, knows the confusion that seeps into the mind of everyone who enters a liquor store or winery. The aisles, filled with vintages, are intimidating and, even those who know wine, don’t always know where to go. With so many bottles surrounding you, it’s easy to get intimidated, to panic and leave or - what’s worse - purchase a bottle of Boone’s Farm. Geniesse, to the rescue, is making sure no wine lovers buy the farm.
At Bottlerocket Wine and Spirit the true spirit of spirits is restored: fun begins to ferment and shopping for wine doesn’t leave you wanting to drink yourself into oblivion.
Article comments
1 - Tom Geniesse
Dear Jennifer,
Holy guacamole! That's the nicest article anyone has written on Bottlerocket. I really appreciate it.
And I truly appreciate your emphasis on fun and enjoyment. Once people relax a bit, this potentially confusing and intimidating subject opens up to a world of pleasure and experience that is as rewarding as it is endless.
Cheers to your spirit! And thanks again.
All the best,
Tom