After speaking to some producers, there are advantages and disadvantages to both. The traditional bottle is attractive to look at and sends a romantic marketing message to potential buyers. The problem with the traditional bottle is that it is hard to affix a label, and packing the irregular sized bottles for shipment can be challenging.
During the tasting I had a chance to chat with Julien Camus, President of the French Wine Society in Washignton DC. Mr. Camus’s objective is to train wine educators about the wines of France and the educational program appears very rich. We discussed the region a bit and the good news for Provence is that dry rosé sales are seeing double-digit growth in the United States. Why? The reasons are many, but in my estimation the key reason is that young wine drinkers see dry rosé as the sophisticated drink of summer.
Now that it is May, rosé sipping season is in full bloom. If you want to try dry rosé before you buy, find a wine store near you and ask if they will be holding any rosé wine tastings. Then just make a plan to attend and make notes of which wines you like. Typically rosé wines from Provence are well balanced in terms of medium acidity and slightly lower tannins. Each wine differs, yet the nose is often floral with hints of sweet fruit, and the palate is medium bodied with a crisp finish.
Rosé wine goes with a wide variety of picnic and brunch fair, especially composed salads. Even if you are stuck in the city for summer, when you pour yourself a glass of rosé you can feel as if you are on a St. Tropez beach.
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