Each year the NECCO company introduces 10 new sayings to their popular chalky candy hearts. The 2007 additions are:
Cool Cat
Puppy Love
Take a Walk
My Pet
Bear Hug
Top Dog
URA Tiger
Go Fish
Love Bird
Purr Fect
Note: two phrases each for cats and dogs; one each of fish and fowl. No lions, one tiger, and one bear (oh my!). A generic "My Pet" to represent the rest of the animal (and/or human) kingdom. And surprisingly no horses (especially in light of the hysterical Barbaro Idiocracy that gripped the nation last year).
Based solely on focus & cohesion of theme this year's offerings trump last year's. But there are always quibbles. Or as I like to call them, the Awards!
I Am In UR Heartz: "URA Tiger." This one's a hangover from last year's Heart Class when the NECCO Brain Trust didn't consult ONE person under the age of 30 while including "ILU" as a "shoutout" to their peeps in Generation IM. They may as well have picked me up in the minivan directly OUTSIDE the mall in front of all my friends!
Firstly: It's simply "UR." Secondly, Tiger doesn't need to get undermined by a lame letter triplet that no one in the IM-a-Verse uses or has ever used. What, only the Tiger is a total N00b? Srsly, ROFLLMAO. If you want to tap into the pulse of What the Kids Are Digging, log onto MySpace for five minutes or ask the ones that tour the NECCO plant in Revere, MA.
Heart Most In Need of Pluralization: "Love Bird." Isn't a lovebird flying solo a bit daft? I mean if you are getting into the true spirit of sending people honest, open, passionate feeling notes stamped in sugar on candy hearts, shouldn't you be gifting your Crush Object™ with a one that implies that you have a future TOGETHER, as LOVEBIRDS?
Not to mention that I'd have spelled it as ONE word: "lovebirds." I can't get confirmation that one spelling is right or wrong, but to me "Love Bird" is the "irregardless" of the NECCO world. Just because enough people spell it as two words doesn't make it suddenly socially or grammatically acceptable.
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