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Tag Archives: Strategies

Book Review: Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence by Lisa Cron

It's all in the story, folks, and genetically based because humans have needed stories in order to survive. Read More »

Book Review: Do Not Invent Buggy Whips: Create! Reinvent! Position! Disrupt! by Kenneth J. Thurber, Ph.D

Do NOT Invent Buggy Whips focuses on the issue of how individuals can create disruptive product concepts and profit from them. Read More »