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Traditional radio is at a crossroads, and only a marriage with new media provides the solutions.
Traditional or terrestrial radio could thrive again if it hyperlinks to new media and creates a communications "New World Order".
PPM's performance will continue to be questioned until radio and advertising see a pattern of consistency in terms of results.
Broadcasters, agencies, and advertisers are adjusting to The Portable People Meter and electronic measurement.
How Arbitron panelists actually use the Portable People Meter.
Radio Coach Sam Weaver explains Arbitron's updated methods for ratings measurement in 50 cities with the Portable People Meter.
The Arbitron rating service is introducing an electronic measurement tool, the Portable People Meter, for traditional radio and digital audio platforms.
Radio internships can open doors to a career in traditional broadcasting or other audio digital platforms.
Online tool for creating and publishing music and video.
Giving podcasts a try took awhile, but now the obsession has begun in earnest.
BC Writer of the Week