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Tag Archives: peter sabbagh

Why Social Media Is Often Misunderstood: It Is Not Just for Talking

To perform social monitoring effectively, you should update your brands' corporate governance policies annually, an area rarely discussed in most social monitoring articles and corporate practices. Read More »

Social Media Monitoring: Why Brands’ Current Strategies May Not Be Good Enough

Current social media monitoring command centers could achieve better results by adding listening, comprehension testing, and psychologists to their monitoring processes. Read More »

Digital Strategy: Find Customers, And Give Them What They Want So They Come Back

Lead scoring can increase annual revenues by approximately 45%, lead generation by 25%, and reduce cost per lead by approximately 20%. Read More »

Digital Strategy Is Changing: Cultural Anthropology Is Now Your Brand Strategy

The rapid increase and use of social networking platforms, mobile, and available online access are challenging traditional digital strategy concepts and presenting new global ones. Read More »

Why Facebook is 2015 not 2010: From Strictly Social to Business Casual

In the future, the corporate web will either give way to the social platform, or become a referral page for a deeper audience experience on a social media site. Read More »