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Tag Archives: online marketing

Mayo Clinic Leads the Way in Health Care Advice via Social Media


How? By excelling in multiple online projects, such as diverse content generation, increased brand recognition, breaking into new verticals, and gaining extremely credible voices. Read More »

How Much of Your Marketing is Manipulation?


The line between marketing and manipulation continues to blur, with giants like Google and Yahoo! capitalizing on the advertising revenue irrespective of the actual content or intent. Read More »

How Business Intelligence Can Amplify Your Marketing Campaign


Smart use of BI metrics will lead to better customer relationships, more efficiency, more streamlined and intelligent operations, and larger profits. Read More »

Book Review: B2B A to Z by Bill Blaney

New book offers tools and strategies for business-to-business companies. Read More »

Book Review: Engagement from Scratch! How Super-Community Builders Create a Loyal Audience and How You Can Do the Same! by Danny Iny

Engagement from Scratch! is rich with wisdom from some of the most well-known marketers in the business. Read More »

Book Review: The Like Economy: How Businesses Make Money With Facebook by Brian Carter

If you choose only one book about marketing with Facebook, then it should be this one. Read More »

Small Business Conquers the Corporations

Local business owner out-performs big corporations through relationships. Read More »

Book Review: The New Community Rules: Marketing on the Social Web by Tamar Weinberg

Word-of-mouth marketing thrives online and you need to be there. The conversation will happen - with or without you. Read More »