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Tag Archives: Media

How General Mills Has Controlled the Media Circus with a Quick Product Recall

The recall allowed General Mills to control the media, turning otherwise bad publicity into a show of strength and solidarity with its customer base. Both small and large businesses can learn from this example, and improve their own image and market share in the process. Read More »

The Art of Marginalizing an Oil Spill

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Oil spills of any size used to dominate the news, yet in recent years coverage of those accidents has been appearing less and less in mainstream media. Read More »