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Tag Archives: Marketing

Book Marketing from Prison: How to Sell Books While Incarcerated

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Book marketing in the world outside of prison is fairly straightforward. The author writes a book, ideally has the foresight to build an author platform in the process, and then uses the platform and other tools to market their book once it is published. These other tools often consist of a snazzy website, writing commitments at relevant and visible publications, ... Read More »

How Much of Your Marketing is Manipulation?


The line between marketing and manipulation continues to blur, with giants like Google and Yahoo! capitalizing on the advertising revenue irrespective of the actual content or intent. Read More »

How Brick-and-Mortars Can Compete – And Are Competing – with the Web


Today's shopper is a sophisticated creature. When a customer comes to your store rather than buying online, he or she wants to interact with another human being. Read More »

Book Review: ‘Highly Recommended’ by Paul M. Rand

New book is highly recommendable

A great book for those new to marketing and a good refresher for those that have been in marketing for a while. Read More »

How Business Intelligence Can Amplify Your Marketing Campaign


Smart use of BI metrics will lead to better customer relationships, more efficiency, more streamlined and intelligent operations, and larger profits. Read More »

Book Review: It’s Your Business by J.J. Ramberg with Lisa Everson and Frank Silverstein

Take some of the scares out of owning your own business. Sage advice and help for entrepreneurs. Read More »

Book Review: Fortune is in the Follow-Up: Five Power Strategies to Reinvent Your Marketing by Heidi BK Sloss

Make more money through marketing, and move prospects out of business card limbo and into paying customers. Read More »

Changing Perspectives: An Attitude and an Education That Helps Me Navigate the Publishing Industry

Where do we start building our writing career, and once launched, how do we juggle the many perspectives at play? Read More »

Book Review: The Viral Video Manifesto: Why Everything You Know is Wrong and How to do What Really Works by Stephen Voltz and Fritz Grobe

The creators of the coke and mementos video that went viral offers tips on what really works for internet videos. Read More »

Book Review: Creative Illustration by Andrew Loomis

If you already know how to draw and want to develop your skills further, this book is for you. Read More »