Interview with author Matthew Luhn who wrote 'The Best Story Wins' and talks about how creating a story for your business will make it more attractive.
Read More »Tag Archives: Marketing
Capturing Marketing Productivity in a Sea of Distractions
The biggest challenge with maximizing productivity in the world of marketing is that there are so many distractions holding you back.
Read More »Language Matters in Life and Business: Press Release Purgatory
You wouldn't know the music business was in crisis from the number of press releases Blogcritics receives every day. Unfortunately, far too many of them aren't doing their subjects any good.
Read More »Language Matters in Life and Business: Disrupting the Climate Change “Brand”
Some scientists have been pushing to replace the phrase "climate change" with a more effective term.
Read More »Language Matters in Life and Business: Impulse Control When You Shop
Don't let marketing buzzwords and scarcity messaging urge you into impulse purchases this holiday season.
Read More »Language Matters in Life and Business: Minimalism Can Pay Major Dividends
Slogans are as key as product names for marketing, and the shorter the sweeter, especially in the 140-character Twitter era. Sometimes advertisers hit the nail on the head. Other times they don't.
Read More »Language Matters in Life and Business: Getting It Right This Holiday Season
Ad agencies have copy editors who make sure the verbiage in their messages is correct. But when businesses do their own marketing, correct English and even correct spelling often go out the window.
Read More »SXSW V2V: Growth Hacking in 10 Easy Steps
“Grow fast or die slow,” was the quote from growth mentor Samir Patel (@meetsamir) that Vincent Dignan used to set the tone for his presentation, “Growth Hacking Live: Boost Your Startup in Realtime.” Dignan spoke to a room overflowing with startup entrepreneurs at SXSW V2V, a four-day (July 19-22) educational …
Read More »Book Review: ‘Art Chantry Speaks: A Heretic’s History of 20th Century Graphic Design’ by Art Chantry
'Art Chantry Speaks: A Heretic's History of 20th Century Graphic Design' is a graphic designer's archaeological “dig” through the left-over detritus of the 20th century.
Read More »Book Review: ‘Your Band is a Virus!’ by James Moore
Being an independent artist should be like running a business; James Moore explains why and how in this expanded must-read.
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