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Tag Archives: Marketing

Book Review: ‘Marketing Power for Financial Advisors’ by Bob Hanson & Shirley Hanson

MarketingPower

This short book is the perfect guide for anyone to get a jump start on one's practice even though it focuses on financial advisors. Read More »

Book Review: ‘Your Band is a Virus!’ by James Moore

YBIAV-EE midsize600

Being an independent artist should be like running a business; James Moore explains why and how in this expanded must-read. Read More »

Mayo Clinic Leads the Way in Health Care Advice via Social Media

social-media

How? By excelling in multiple online projects, such as diverse content generation, increased brand recognition, breaking into new verticals, and gaining extremely credible voices. Read More »

Book Marketing from Prison: How to Sell Books While Incarcerated

Image courtesy writersonthemove.com

Book marketing in the world outside of prison is fairly straightforward. The author writes a book, ideally has the foresight to build an author platform in the process, and then uses the platform and other tools to market their book once it is published. These other tools often consist of a snazzy website, writing commitments at relevant and visible publications, ... Read More »

How Much of Your Marketing is Manipulation?

Marketing

The line between marketing and manipulation continues to blur, with giants like Google and Yahoo! capitalizing on the advertising revenue irrespective of the actual content or intent. Read More »

How Brick-and-Mortars Can Compete – And Are Competing – with the Web

open

Today's shopper is a sophisticated creature. When a customer comes to your store rather than buying online, he or she wants to interact with another human being. Read More »

Book Review: ‘Highly Recommended’ by Paul M. Rand

New book is highly recommendable

A great book for those new to marketing and a good refresher for those that have been in marketing for a while. Read More »

How Business Intelligence Can Amplify Your Marketing Campaign

business-intelligence

Smart use of BI metrics will lead to better customer relationships, more efficiency, more streamlined and intelligent operations, and larger profits. Read More »

Book Review: It’s Your Business by J.J. Ramberg with Lisa Everson and Frank Silverstein

Take some of the scares out of owning your own business. Sage advice and help for entrepreneurs. Read More »

Book Review: Fortune is in the Follow-Up: Five Power Strategies to Reinvent Your Marketing by Heidi BK Sloss

Make more money through marketing, and move prospects out of business card limbo and into paying customers. Read More »