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Tag Archives: Marketing

Language Matters in Life and Business: Press Release Purgatory

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You wouldn't know the music business was in crisis from the number of press releases Blogcritics receives every day. Unfortunately, far too many of them aren't doing their subjects any good. Read More »

Language Matters in Life and Business: Disrupting the Climate Change “Brand”


Some scientists have been pushing to replace the phrase "climate change" with a more effective term. Read More »

Language Matters in Life and Business: Impulse Control When You Shop

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Don't let marketing buzzwords and scarcity messaging urge you into impulse purchases this holiday season. Read More »

Language Matters in Life and Business: Minimalism Can Pay Major Dividends

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Slogans are as key as product names for marketing, and the shorter the sweeter, especially in the 140-character Twitter era. Sometimes advertisers hit the nail on the head. Other times they don't. Read More »

Language Matters in Life and Business: Getting It Right This Holiday Season


Ad agencies have copy editors who make sure the verbiage in their messages is correct. But when businesses do their own marketing, correct English and even correct spelling often go out the window. Read More »

SXSW V2V: Growth Hacking in 10 Easy Steps

Vincent Dignan

“Grow fast or die slow,” was the quote from growth mentor Samir Patel (@meetsamir) that Vincent Dignan used to set the tone for his presentation, “Growth Hacking Live: Boost Your Startup in Realtime.” Dignan spoke to a room overflowing with startup entrepreneurs at SXSW V2V, a four-day (July 19-22) educational event in Las Vegas. He knows that quote is true. ... Read More »

Book Review: ‘Art Chantry Speaks: A Heretic’s History of 20th Century Graphic Design’ by Art Chantry

A Heretic's History

'Art Chantry Speaks: A Heretic's History of 20th Century Graphic Design' is a graphic designer's archaeological “dig” through the left-over detritus of the 20th century. Read More »

Book Review: ‘Marketing Power for Financial Advisors’ by Bob Hanson & Shirley Hanson


This short book is the perfect guide for anyone to get a jump start on one's practice even though it focuses on financial advisors. Read More »

Book Review: ‘Your Band is a Virus!’ by James Moore

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Being an independent artist should be like running a business; James Moore explains why and how in this expanded must-read. Read More »

Mayo Clinic Leads the Way in Health Care Advice via Social Media


How? By excelling in multiple online projects, such as diverse content generation, increased brand recognition, breaking into new verticals, and gaining extremely credible voices. Read More »