To perform social monitoring effectively, you should update your brands' corporate governance policies annually, an area rarely discussed in most social monitoring articles and corporate practices.
A recipe for social change leveraging on the power of social media.
Current social media monitoring command centers could achieve better results by adding listening, comprehension testing, and psychologists to their monitoring processes.
Companies such as Dell, Gatorade, and Pepsi have set the gold standard for social media listening command centers of excellence.
An environment that truly supports innovation in digital strategy planning should operate like the zooxanthellae, coral, and parrot fish, not competing but collaborating.
The rapid increase and use of social networking platforms, mobile, and available online access are challenging traditional digital strategy concepts and presenting new global ones.