Tags : “marketing strategy”

To perform social monitoring effectively, you should update your brands' corporate governance policies annually, an area rarely discussed in most social monitoring articles and corporate practices.

Opinion in Culture — by Peter Sabbagh — on Oct 18, 2011

A recipe for social change leveraging on the power of social media.

Review in Books — by Walter Lim — on Oct 15, 2011

Current social media monitoring command centers could achieve better results by adding listening, comprehension testing, and psychologists to their monitoring processes.

Opinion in Culture — by Peter Sabbagh — on Jun 15, 2011

Companies such as Dell, Gatorade, and Pepsi have set the gold standard for social media listening command centers of excellence.

Opinion in Sci/Tech — by Peter Sabbagh — on Apr 04, 2011

An environment that truly supports innovation in digital strategy planning should operate like the zooxanthellae, coral, and parrot fish, not competing but collaborating.

Opinion in Culture — by Peter Sabbagh — on Feb 06, 2011

The rapid increase and use of social networking platforms, mobile, and available online access are challenging traditional digital strategy concepts and presenting new global ones.

Opinion in Culture — by Peter Sabbagh — on Dec 19, 2010