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Tag Archives: marketing strategy

Why Social Media Is Often Misunderstood: It Is Not Just for Talking

To perform social monitoring effectively, you should update your brands' corporate governance policies annually, an area rarely discussed in most social monitoring articles and corporate practices. Read More »

Book Review: The Dragonfly Effect : Driving Social Change through Social Media by Jennifer Aaker and Andy Smith

A recipe for social change leveraging on the power of social media. Read More »

Social Media Monitoring: Why Brands’ Current Strategies May Not Be Good Enough

Current social media monitoring command centers could achieve better results by adding listening, comprehension testing, and psychologists to their monitoring processes. Read More »

Facebook Leading Social CRM Change: It’s Your City, Town Hall, and Digital Conversation Revolution

Companies such as Dell, Gatorade, and Pepsi have set the gold standard for social media listening command centers of excellence. Read More »

Digital Strategy through Innovation – Why Its Practice Should Mirror a Coral Reef

An environment that truly supports innovation in digital strategy planning should operate like the zooxanthellae, coral, and parrot fish, not competing but collaborating. Read More »

Digital Strategy Is Changing: Cultural Anthropology Is Now Your Brand Strategy

The rapid increase and use of social networking platforms, mobile, and available online access are challenging traditional digital strategy concepts and presenting new global ones. Read More »