In 'Digital Marketing Analytics' Chuck Hemann and Ken Burbary have done a neat job of putting their experience and facts together.
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Internet Users Have Spoken, and They Want Better Ads
Digital advertising has come a long way since the days of annoying pop-ups that flooded a user’s screen, but most advertisers still don't fully respect what users want. As new research shows, internet users want organic ad experiences that cater to their personalized wants, rather than invasive and overt ads that have little relevancy.
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