Blogcritics The critical lens on today's culture & entertainment
We're not as innovative as we think we are — our primitive aversion to risk gets in the way. But a new book by three innovation and strategy experts, 'Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward,' by Adam Hansen, Ed Harrington and Beth Storz, can help us get over it — and get creative.
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