The more you invest in your readers, the more they’ll reciprocate and invest in you, so keep their best interests at heart and make value your number one priority.
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Content in Crisis: Making Your Content Matter in 2016
More consumption is moving to social media platforms, making it harder and harder for brands to build relationships with their consumers and make a profit from content distribution. This all means that marketers need to get creative, embrace the content shifts and follow the yellow brick road, wherever that might take us.
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