Tags : “Branding”

"I have always been passionate about helping talented people show off their talents, which is why I wrote Get Noticed."

Interview in Books — by Cheryl C. Malandrinos — on Nov 30, 2011

marketing techniques have changed the focus to manufacturing products which look good and are catchy.

Opinion in Culture — by — on May 03, 2011

“Emotions and experience is where it’s at” when it comes to successful advertising strategies. About Face explains why.

Review in Books — by Miss Bob Etier — on Oct 30, 2010

There's a dramatic difference in foot traffic between the Apple and FAO Schwartz stores. FAO was relatively empty, even though the streets were swarming with tourists.

Opinion in Culture — by Peter Sabbagh — on Oct 20, 2010

How did advertising gain such prominence in our imagination that products are more vivid than people?

Opinion in Culture — by Murphy — on Aug 08, 2010

Selling status to affluent men requires innovative marketing.

Opinion in Culture — by Randall Radic — on Aug 04, 2010

An emotional roller coaster ride with a big finish from George Lucas.

Review in Culture — by Hank Wasiak — on Oct 07, 2009

If you are looking for ways to shake up your company, then look no further.

Review in Sci/Tech — by T. Michael Testi — on Jul 26, 2009