"I have always been passionate about helping talented people show off their talents, which is why I wrote Get Noticed."
marketing techniques have changed the focus to manufacturing products which look good and are catchy.
“Emotions and experience is where it’s at” when it comes to successful advertising strategies. About Face explains why.
There's a dramatic difference in foot traffic between the Apple and FAO Schwartz stores. FAO was relatively empty, even though the streets were swarming with tourists.
How did advertising gain such prominence in our imagination that products are more vivid than people?
Selling status to affluent men requires innovative marketing.
An emotional roller coaster ride with a big finish from George Lucas.
If you are looking for ways to shake up your company, then look no further.