'Counter Mentor Leadership' by father-and-son team Kelly and Robby Riggs is a savvy, highly entertaining guide to effectively leading and engaging the multigenerational workforce.
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Boomer Marketing—Part 3
Marketing strategies targeting Baby Boomers.
Read More »Boomer Marketing—Part 2
Marketing luxury products to Baby Boomers.
Read More »Boomer Marketing—Part 1
Baby boomers don't want to see the sights from an air-conditioned bus. They want to see the mountain—and climb it.
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