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Tag Archives: advertising

Language Matters in Life and Business: Impulse Control When You Shop

wendys artisan egg sandwich

Don't let marketing buzzwords and scarcity messaging urge you into impulse purchases this holiday season. Read More »

Language Matters in Life and Business: Minimalism Can Pay Major Dividends

payless bogo commercial

Slogans are as key as product names for marketing, and the shorter the sweeter, especially in the 140-character Twitter era. Sometimes advertisers hit the nail on the head. Other times they don't. Read More »

Language Matters in Life and Business: Getting It Right This Holiday Season


Ad agencies have copy editors who make sure the verbiage in their messages is correct. But when businesses do their own marketing, correct English and even correct spelling often go out the window. Read More »

TV Review: ‘Mad Men’- ‘The Milk and Honey Route’

Mad Men

As Mad Men has taken its final turn in the road, we are eagerly and sadly waiting to see what is on the horizon. Read More »

‘Mad Men’ – ‘The Forecast’

mm_sally at dinner w.friends & dad

Don Draper finds himself on the threshold of a new future in this week's "Mad Men." Read More »

TV Review: ‘Mad Men’ – New Business’

Mad Men

The emphasis is more personal than business in this week's "Mad Men." Read More »

TV Review: ‘Mad Men’ – “Severance”


Madison Avenue was moving on from the heady creative atmosphere of the 60s into a more direct and competitive style of advertising in a media landscape now dominated by television. Read More »

Book Review: ‘Creative Anarchy: How to Break the Rules of Graphic Design for Creative Success’ by Denise Bosler


With proven methods and interesting images and procedures, you are taken into a world of color and creative process, one that is intriguing and stimulating. Read More »

TV Review: ‘Mad Men’ – ‘Waterloo’


Despite the fact that a death wish and a death bookend this episode, “Waterloo” sets Mad Men on a positive trajectory for the series’ final episodes. Read More »

TV Review: ‘Mad Men’ – ‘The Strategy’

Family Trio

This week’s episode of "Mad Men" focuses on family, proposals and prospects with New York as the convergent center of the action. Read More »