Super Bowl XLV left some game ticket holders in the cold. In an attempt to squeeze more paying customers into the game, the National Football League sold 1,250 temporary seats. This would have broken the previous attendance record set during Super Bowl XIV of 103,985.
However, the Fire Marshal declared the temporary seats unsafe and closed the dangerous sections. As a result, only 103,219 people attended the game, missing the record by a little under 700. The NFL knew about the safety problems a few days prior to the game, but they had hoped to make repairs in time. Steelers and Packers fans spent about 800 dollars per ticket. They faced weather-travel delays, paid airfare, and rented hotel rooms. They stood in security lines for up to three hours and walked to the top of the stadium, where they were told they couldn’t use the seats.
These fans were not movie actors or superstar athletes. For them, this was a once in a lifetime event to gain memories to share with their families and friends. They now only have bad memories to take back home.
About 75 percent of the displaced fans were provided alternative seating or standing room only space. This left 400 fans in the bar watching the game.
The NFL offered the 400 individuals triple the face value of their tickets in compensation. Since then, the NFL has offered a ticket to next year’s Super Bowl as well. A few fans have not accepted the NFL’s offers, and they are reviewing their legal options.
Both the NFL commissioner Roger Goodell and Dallas Cowboys owner Jerry Jones have apologized for the incident. The NFL is making an attempt to appease the wronged fans. The jury is still out as to whether it is enough.