This series takes a candid look at the advertising being crammed onto your television screens and into your heads. Is it really good advertising, or just wasting a commercial break? Reader suggestions are always welcome.
We all love a good contest, and giveaways are even better. What more could a consumer want than to be given stuff for free, especially when the list of free stuff to get includes money? No better way to get folks excited than to throw big numbers around.
Enter Subway, who apparently decided that the best way to combat Quizno's knocking their product was not to improve their product, but to have a giveaway. Enter Subway Scrabble, where they give away a bunch of free food, and even $100,000 to anybody who is patient and persistent enough to try. The contest is one thing, but their attempts to get the public interested are something else entirely.
We see our cute couple headed to Subway for lunch, but their entrance is interrupted by a guy who is so drenched, he needs to give a little wet-dog shake before he can comfortably take another sip from his soda. Puzzled, they continue inside, only to cross paths with yet another soaked-but-happy patron. As we the audience also begin to wonder, we learn about the contest, where you could win up to $100,000.
Cue another Subway customer, who is so ecstatic over his instant-win piece, he launches his uncovered cup of soda all over the little girl next to him. She, of course, continues to smile, since soda baths are her thing. Sure it's clever, people so excited they don't mind an afternoon smelling like Coke, but could we get some logic in here?
If you actually *gasp* listen to the contest, you'll notice that the only way you can win the money is to collect game pieces and enter yourself in an online drawing. The only thing you can get instantly is food and drinks. Now, this is no surprise, since that is standard practice with fast-food giveaways, as anyone who has taken their friends and game pieces to McDonalds for half a dozen free small Cokes can attest.
Subway, on the other hand, has chosen to insult what little intelligence we have left by telling us that we'll spill our soda in excitement over the opportunity to win a free six-inch sub sandwich. I appreciate the need for creativity, but I'm sorry, I don't buy it.