OPINION

PUFFERY OF THE CORPORATE CLASS

Written by Jan Herman
Published May 03, 2005

Taken from yesterday's postscripts: Last time I looked, MSNBC.com was still using words — mostly AP's and Reuters's, when not tapping into The Washington Post's and Newsweek's or Forbes's and Businessweek's. To believe Jon Friedman's puff piece, however, you'd think not. You'd think MSNBC.com had re-invented journalism "by using resources other than mere words and still photos."

The site has been pushing that PR line for years. Friedman is just sucker enough to fall for it. The top editor tells him, "We have a lot of tools in our toolbox for telling a story." But reporters and original reporting — what real journalism is all about — don't count for much in that toolbox, since MSNBC.com is mainly a glorified content aggregator. Friedman has nothing to say about that except some hooey on being "liberated from old-fashioned journalism's usual limitations."

A photo is worth at least several thousand words, says Leon ("He's Our Calvin Trillin") Freilich:

CHEZ MSNBC

Words
Are for the birds.
Photos
Are graphic grab-alls that tell a story with enough color, shading, design, depth of field and harmony, all achieved on the cheap, to mesmerize, both within and without Kansas, discerning canine buddies of Toto's.

And a reader sends this message as a memo to the MSNBC.com honchos:

Take it from the aggrieved remark of Oscar Hammerstein's wife: "Richard Rogers didn't write 'Some Enchanted Evening.' He wrote 'La la la la la la.' Nice, but not the same thing."

Keep reading for information and comments on this article, and add some feedback of your own!
PUFFERY OF THE CORPORATE CLASS
Published: May 03, 2005
Type: Opinion
Section:
Writer: Jan Herman
Jan Herman's BC Writer page
Jan Herman's personal site
Spread the Word
Like this article?
Email this
Submit to del.icio.us Save to del.icio.us
RSS Feeds
All RSS Feeds (240+)
Comments on this article
BC articles by Jan Herman
All Articles
All Opinion articles
All BC articles
All BC Comments

Comments

Want comments emailed to you? No spam, promise! Address:

Add your comment, speak your mind

(Or ping: http://blogcritics.org/mt/tb/28984)

Personal attacks are not allowed. Please read our comment policy.





Remember Name/URL?

Please preview your comment!