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Starbucks gets the blues

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Starbucks and its partner, Tmobile, have begun their Celebrate the Blues initiative.

In celebration of Hear Music’s new compilation CD Got A Feeling Called the Blues, Starbucks is presenting an online multimedia blues experience exclusively in our stores.

Log on to the Tmobile Hotspot network to watch interviews and performances of those blues legends and hear sample tracks from the new CD. No registration required. We’ve partnered with Experience Music Project to preview video clips from their new exhibit, “Sweet Home Chicago.” Just bring your WiFi equipped laptop and get connected to the blues.

Among the artists featured on the CD are Muddy Waters, John Lee Hooker, Odetta and Bessie Smith. Sample Got A Feeling Called the Blues at its webpage. The CD costs $12.95 and is available at your local Starbucks outlet or online.

Hear Music is Starbucks entry in the lucrative compilation market. The division selects, remasters and resells music from various genres. It was instrumental in making Ken Burns‘ jazz series successful and may also help increase interest in the blues with this initiative.

The Experience Music Project is Microsoft billionaire Paul Allen’s museum and music research facility. Located in Seattle, a key part of its mission is keeping roots music, such as the blues, alive. Members of EMP get perks, including:

•Two free Member-only tickets to one of EMP’s programming events

•Fast, free, unlimited admission to EMP for a full 12 months

•72–hour advance purchase for our most popular concerts

•FREE full-length compilation CD

The membership page is here.

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  • Eric Olsen

    Keeping that blues vibe going – thanks MD.