I’m sure many people will argue that ESPN is responsible for the horrible comments that were aired publicly. I disagree. ESPN trains its leaders about diversity within the network, and I’m sure the network has provided all their employees with diversity training and made them aware that offensive and racist speech will not and cannot be tolerated. I don’t feel the company can force every employee to be decent human beings. That’s an impossible task.
What a company can do is address individual cases of offensive speech. ESPN did that. What more could the network do?
While I agree that they did handle the matter appropriately, the company should donate money to groups that fight discrimination. It would be a nice gesture if ESPN donated $250,000 to those groups. Maybe they will still do that but they didn’t mention it in their press release.
The company should also improve its diversity program and retrain all their employees immediately. It’s obvious that some employees aren’t complying with company policies. A new round of diversity training would help to prevent similar incidents from occurring in the future and would help the company to defend itself if a rogue employee acted like a racist again!
Please note: Sportmentary quotes an offensive headline issued by ESPN and it’s for journalistic integrity only!
Photo Credit - NY Daily News