A 2:25 a.m. driveway accident on November 27 unveiled a new Tiger Woods to the world.
Meet the once-proud Tiger — a beast who now eats crow with painkillers. Who knew it would come to this? We were simply worried. But there was genuine fear and trembling in the business and golf world that a precious brand may have suffered severe lacerations, or worse — hurt the brand itself by a freak car accident. Tiger hit a tree and a fire hydrant in his neighbor's yard with one of the family's black Cadillac Escalades. His image, however, hit a brick wall. And even before all the facts surrounding the wreck were known, it bore the red stamp of suspicion and became the catalyst for a new season of scandal.
From the song "12 Days of Mistress," to late-night laughs, to the Chinese reenactment of the car wreck, the list of Tiger-in-the-woods satires is long and getting longer. But how long is the memory of the public? Based on many a blog comment there seems to be a 50/50 split of opinion between men and women. Is this much air time really warranted? Yahoo was boasting big Internet business thanks to this scandal. They cite the spectacle of a legend in a coffin versus 12 hot Barbie babes and phone sex. In this case it is sex over death.
It is a media bonanza for the moment. But the irony is that while children of a lesser media are reaping major benefits, giant networks have backed away from airing primetime Tiger ads, which have not been seen since November 29. That does not mean that the brands are backing off. No, au contraire, advertisers are not crying foul just yet.
Revelations of last month may be new to observers but are all-too familiar to his wife Elin, who may be returning to Sweden for good. Wives and girlfriends are not the “last to know” as they are often portrayed by films and TV soap operas, rather they own intimate insider information. They often marry or date a man and cross their fingers that they will not stray or be unfaithful to them. Talkers mention how beautiful she is or how much Tiger had to lose. Beauty is not a vaccination against husband cheating or emotional and physical abuse. Where do people get such notions? Beauty and symmetry do play their role in physical attraction and chemistry, they are appetizers and not the main course.