Social networks are the Internet-powered relationship engines of the twenty first century. Popular sites like Facebook, MySpace, and LinkedIn are all examples. These services specialize in facilitating connections between people who share similar interests or professional pursuits.
The magic of social networks lies in their interconnected nature which constantly delivers updates on the background and daily activities of users’ “friends.” Social networks make it easier than ever before to stay in touch with old friends and make new ones, too.
The rapid adoption of social networking services worldwide demonstrates the hunger for human interaction that we all share. While these services are quickly changing the definition of a “friend,” they are concurrently exciting online marketers with the promise of extremely targeted customer audiences for their products.
Whether for fun, family, or business purposes, social networks are the online rolodexes, resumes, singles bars, career fairs, and watering holes of the digital age.