It’s not just that Snapple’s 17 1/2-ton popsicle melted in Union Square, sliming several streets with sticky, pink fluid, it’s how the story is told.
According to the Associated Press, Snapple hauled out a 2 1/2 story popsicle yesterday to promote a new line of frozen treats. “The 25-foot-tall, 17 1/2-ton popsicle treat of frozen Snapple,” writes the AP, “unexpectedly quickly melted in the midday sun Tuesday.”
Slush flooded the streets and several bicyclists fell. Passersby ran for higher ground. Yesterday was the first day of summer and temperatures reached 80 degrees.
Organizers, the AP reports, weren’t sure why it melted so quickly. I’m guessing it has something to do with the sun. Snapple says they probably won’t try this stunt again. Shame.
Though only a television show, I remember the funny episode when the promotions guy at WKRP (WKRP In Cincinnati) tossed turkeys out a helicopter. Apparently, the turkeys, bread for Thanksgiving, couldn’t fly.