Shame on Nabisco for using the Oreo cookie to promote and teach violence to little kids. The new Nabisco “Whisper Fight” commercial positions violence as an appropriate, fun, adult way to express a difference of opinion about whether an Oreo cookie is better because of the creme or the cookie. It’s a sad day when an innocent symbol of childhood, such as the beloved and yummy Oreo cookie, is morphed into an unattractive symbol of war, harmful behaviors, and destruction.
Nabisco is an American company that specializes in producing cookies and snacks. It’s owned by Kraft Foods Global located in Glenview, IL. In the Oreo “Whisper Fight” commercial, two men sit across from each other at a table in a large library. They’re arguing in whispers about what they like best about an Oreo cookie, the creme or the cookie. The fight escalates, and one man turns the library table upside down. Then other people join in. Bookshelves get pushed over. A light gets thrown.
The two men start physically fighting with each other. They break through a banister and fall. Before long, papers and books are flying in the air, and we see total chaos and war in the library. Firefighters and cops arrive on the scene, but instead of calming things down, the destruction is compounded. Throughout the commercial the characters in the scene continue to talk in whispers about their personal Oreo preference.
Sure, the commercial is supposed to be funny and entertaining, but violence as a form of entertainment is a very large part of the underlying problem. There’s nothing funny or beneficial about exaggerating harmful, destructive practices. There’s nothing funny or beneficial about making violence seem glamorous, appealing, and doable. There’s nothing funny or beneficial about making it appropriate and adult to use extreme violence to express an opinion or to solve a problem.
We wonder why there’s so much violence in our culture. For clues, look at this seemingly inconsequential commercial produced by Nabisco. It’s supposed to pass for light-hearted goodness, but we are not fooled! We can all recognize a message that promotes attacks on others and one that doesn’t.
Peace in your child’s world must come through us. It starts by noticing and caring when violence is promoted and taught in ways that are subtle but clear enough for a three-year old to understand. This commercial is nothing but pollution. Use your voice to protest this unwholesome message and get it off the air.