In the aftermath of the recession, the retail industry has been scrambling to find new and interesting ways to entice shoppers. Sears’ Cyber Monday Now Sale, however, exemplifies what happens when retailers fail on the new and interesting and settle for old and repackaged.
Running from July 22-25, the Sears sale features online-only discounts on hundreds of items. The deals range from an extra 5% to an extra 15% off, so shoppers can expect to score the best savings when combining this Cyber Monday sale with other Sears coupons.
Hundreds of Cyber Deals
Clicking on the link “Shop Hundreds of Cyber Deals,” we arrive at a page with 108 items, from TVs to cameras to backpacks. This page is definitely not a compilation of all the items marked down 5-15%, and does not contain hundreds of items either. All of the items are either marked down or included in a promotion such as free delivery.
Upon further inspection, however, the deals aren’t consistent with the 5-15% off Cyber Monday sale. A Garmin NUVI1370TREFURB Refurbished Nuvi 1370T 4.3 in. thin GPS w/Bluetooth sells on the page for $89.99, down from the original listing of $399.99. We’re not complaining about $310 savings, but it’s obvious that Sears is just redirecting shoppers to used clearance items.
The Sears homepage lists free shipping on cameras and camcorders, GPS devices, and computers, laptops, and tablets. Up front, this sounds pretty decent, especially if you can combine free shipping with any other Sears discount code.
Looking closer, however, we notice that for computers, digital cameras, camcorders, GPS devices, and more, the free shipping promotion is good until September 1. Sears appears to be aggregating a lot of their pre-existing deals under the Cyber Monday name.
Only one category qualifies for 15% off, and that category is tools. When we visit the tools page from its link in the Cyber Monday graphic, we find a large banner advertising a Red Tag event on select tools.
It may be natural to be confused by the concurrent sales, so we selected a few power tools to help us out. The Craftsman 17191 19.2-volt C3 Cordless Drill/Driver goes for $67.99, down from the original $79.99, a 15% discount as advertised. The Craftsman C3 19.2-Volt Cordless 1/2” Wrench Kit, regular price $139.99, is knocked off $40 to $99.99. This is a good markdown, but there’s no extra 15% taken off at the register.
Sears’ Cyber Monday Now sale is not as exciting as shoppers might hope. The retailer has solid discounts across the board on hundreds of items, but nothing out of the ordinary for this Cyber Monday sale. The lack of clarity on the online site about what items are discounted as Cyber Monday deals and which sales fall under the banner of other promotions leads us to believe that Sears might be rolling together a bevy of existing deals and just throwing a few more discounts on top.
The items, as well, seem to be a mixture of clearance goods, back-to-school kids essentials, and non-big ticket merchandise. Lots of items in the advertised categories are actually excluded, so be sure to read the fine print. To us, Sears is clearly piggybacking off the marketing strength of the Cyber Monday name to showcase less than stellar deals.