Feature: Behind the Search

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Purple Tigress

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• My Yahoo! Years, Part 5: Branding Faux Pas or Branded as Moral Pygmies

  Yahoo! lives up to its name and that isn't a good thing in the land of branding.

  Opinion by Purple Tigress — on Oct 18, 2008

• My Yahoo! Years, Part 4: Racehorses Run to Death

  All for Yahoo!, but Yahoo! for Yahoo!. How Yahoo! gave purple a bad name.

  Opinion by Purple Tigress — on Oct 12, 2008

• My Yahoo! Years, Part 3: OSHA and Ergonomics Were Less Important than Ideating

  If Yahoo! can't think of their own employees, can they really know what people need or want?

  Opinion by Purple Tigress — on Oct 11, 2008

• My Yahoo! Years, Part 2: Health Insurance and Workers Rights

  Without national health insurance, companies like Yahoo! use health insurance to chill free speech.

  Opinion by Purple Tigress — on Oct 10, 2008

• My Yahoo! Years, Part 1: Managers and Mismanagement in Pasadena and Burbank

  Yahoo!'s problems include managers forgetting the rules of industrial relations--state and federal.

  Opinion by Purple Tigress — on Oct 09, 2008