Your Phone is D'oh-ing

Simpsons go wireless:

you've ever wanted your cell phone to say "D'oh!" when someone calls, you'll soon have the chance. Twentieth Century Fox on Monday said it has licensed "The Simpsons" to the wireless division of video game publisher THQ Inc. to be developed into games, ring tones, screensavers and messaging tools around the world.

THQ, the most aggressive among the traditional video game publishers in the nascent wireless games industry, said the deal was a long-term one but declined to provide specifics.

...."The fact that it is in so many countries and so many languages, we think this will be pretty successful for us," Doug Dyer, the general manager of THQ Wireless, told Reuters.

....He also said the company plans to develop "channels" of Simpsons content, so wireless carriers could offer their subscribers an entire package of games, sounds and logos based on themes from the show. [Reuters]

Article Author: Eric Olsen

Career media professional Eric Olsen is honored to be the founder and publisher of Blogcritics.org, which, quite frankly, rules - as do his wife and four children.

Visit Eric Olsen's author page — Eric Olsen's Blog