Your Business Website - What You Don't Know Can Hurt You - Page 8

Part of: There, I Said It!

This site is totally secure and all monies paid out in preagreed portions. These fees are held in excrow until that portion of the work is complete and signed off. The caveat here is that you must be very clear on your requirements and expectations or else what seems like an hourly bargain may turn into a costly disappointment.

Sourcing a dependable consultant or a trustworthy website design company starts with knowing the right questions to ask. The first question is not how much – but what do you have to offer? If you think expertise is expensive – try ignorance. I did and that's how I came to learn what I didn't know.

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Article Author: Marilyn Harding

Marilyn Harding is a seasoned marketing strategist and effective communicator. She continues to explore the nature of business in principle and spirit and to hone her skills in internet marketing and strategic alliances.

Visit Marilyn Harding's author pageMarilyn Harding's Blog

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  • 1 - Sean D

    Nov 21, 2012 at 11:58 pm


    Please take a look at the very top left of Marilyn Harding's website and see her google analytics code sitting right there: UA-10119037-2. Marilyn you need to check your website in multiple browsers. I bet you won't be able to fix it though since you are not a website designer! This is exactly why the wordpress theme route doesn't work. You actually need to know what you are doing.. It's like doing surgery yourself... It may seem really easy... but if there are complications and if you have no idea about css, you cannot fix it when you have a problem. Then you call up a professional!

    GL

  • 2 - Colin Dawson

    Nov 22, 2012 at 6:35 am

    I completely condone point number 4.

    Creating a website is just the starting point, it is no use having a website if you are not going to use some techniques to generate traffic towards the site and once you receive that traffic, to be compelling to the viewer. (As I learnt the hard way in the past)!

    Not many people know of the wide range of techniques that you can use to generate traffic to your site and in turn achieve a higher search engine ranking and secure leads.

    Coincidentally, I have just received a mailing from a company called Intellimon, which specialize in website design software and traffic generation services. And in this mailing, they are offering a module from their Complete Guide To Traffic training course completely free for Thanksgiving. I redeemed my free module last night from a choice of 30, and have learnt so much, and am already applying these techniques to my site. The link they provided was to their Facebook page http://www.facebook.com/CompleteGuideTo , I totally recommend you check it out, as you can never have too much knowledge on this subject area.

  • 3 - Marilyn Harding

    Nov 28, 2012 at 1:31 pm

    Hi Sean,

    I'm not hiring out as a web designer - good thing! My frustrations and limitations with aspects of templates and plugins make me very respectful of code writers. My ultimate goal is not to be a website developer or to trash website designers.

    I do know that many people looking to hook up with a good designer can save themselves money and frustration by asking some relevant questions of those they might hire. This was my intent based on my own experience and the experience of many I know. Personally I think a more informed consumer makes a better client.

    And Colin,

    Thanks for your comment. There are constantly changing options for traffic generation - organic and purchased. Judging from the majority of websites - if you just glimpse the source code - you will see that many do not comply with the basic Google criteria. Just doing that will set your website above the rest.

    When I discovered this on my own professionally designed site written in ColdFusion and costing over $30,000.00 my question to my design company was "Pick your poison - you know this and you did not include it in the source code of my site or you do not know this and you charge me as expert web designers - which is it?". ~ mh

  • 4 - Marilyn Harding

    Nov 29, 2012 at 10:57 am

    Just a follow up for Sean,

    That error with the Google analytics number showing bothered me but I hadn't taken the time to figure it out. After it was pointed out, I contacted the designer of the WordPress "Adaptive" template and within five minutes had the code for the correction.

    Tip of the hat to WordPress template designer Jeff Raines

  • 5 - Marilyn Harding

    Dec 03, 2012 at 8:11 am

    Forgive me - Jeff Rainey - of ThemeSpectrum

  • 6 - Magda

    Apr 04, 2013 at 8:34 am

    Link exchange is nothing else except it is only placing the other person's webpage link on your page at proper place and other person will also do similar in favor of you.

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