The caveat to this is that like any retail store your entrance must entice – whatever door your customer walks in. Just think about how you respond to a website link that comes up in a query. I'll share one statistic and that is it takes 15 seconds to decide you are on a site that interests you. You are busy and you are not messing around – and neither is your potential client. Fifteen seconds is all you have to catch their interest.
However, to gain recognition by the Google bot your page or post must be between 400 to 600 words of original content including the keyword phrase or phrases - prferably in Headline 1. This is the minimum considered to speak with authority on a topic. Sourcing content from recognized content sites gives relevant content without the worry of plagiarized or duplicated material – which is a search engine no no. Credit is always given for content.
SEO – Search Engine Optimization
There is so much hype around SEO that it is painful. My website developer once told me that I didn't have enough traffic to afford an SEO expert. Is that double speak to you? It is to me. He also told me that people don't like to read much on a page so write my pages under 70 words – to fit his design. He actually told me a lot of things I believed and paid for but were not true.
Google is a search engine and to optimize your website is to know what the algorithm looks for. And, what the algorithm looks for is what you as a consumer demand from your searches: reliable information as quickly as possible. Ask yourself how often you go to page two of a search. How often to you scroll even to the bottom of page one before you get a link that interests you or know your query is not producing the results you want and you rephrase your question?
Here are 10 Statistics on SEO
To cut it short – SEO is intrinsic to the design and functionality of your website. It is not an add on, nor is it a separate service – although you can certainly seek advice from others. Google's criteria for measuring a website is in the Google WebMasters tools. It is accessible, simple and direct and must be incorporated into the design of your website – period.