Wolf, being in the middle, is able to identify what ultimately brought down Wired, which were the websites. Their losses swamped the profitability of the magazine. In retrospect, that's not surprising, for while I eagerly awaited the magazine each month, I actually spent little time at HotWired or their other sites. The management structure (structure may be too strong a word) run by Rosetto bore some of the responsibility, too. Of course, the magazine still survives, but not nearly what it once was.
The book is a gossipy, insider's account. Sometimes, it is a little disconcerting when Wolf slips from a third person viewpoint to a first person viewpoint, and you sometimes wonder if he's actually in some of the scenes he discusses in the third person. Towards the end, the cast of characters started to get confusing as it grew, especially since Wolf normally gravitated to only using first names. Being a little more clear about the dates may also help, too. But overall, if you are or were a fan of the magazine, (all my back issues are in boxes in my attic or around the office) or want to relive the boom days, the book is an enjoyable read.
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