What to Say?
Ok, so you have decided where you want to put your call to action, so what should it say? This depends on what type of site you have and what you want people to do. Here are some examples:
- Buy Now
- Book Now
- Act Now – offer expires May 31st
- Get a free e-book by joining our newsletter NOW. Click here!
All these things are driving people towards the goal you wish them to complete.
Calls to action are important in increasing your visitors to customers. This is the art of conversion optimisation. Different wording, styles, and colour can make a difference too. The important thing is not to leave it to chance. Let your visitors know what you want them to do and more of them will become customers.