Yes, it's been delayed but at last, a few quiet moments just to get down the types of content that are evolving and hopefully to make a few sensible comments.
Once again I've tried to mix in a few less obvioius with the blindingly obvious. As I've been doing this I've found more types to include so what might have been three parts will now be four.
6. Pocast/vidcasts (Rocketboom and then some). The attention in this area inevitably focuses on the aggregator as much as (more than?) the content producers. Rocketboom took the headlines recently for entering the Technorati top 100 and there's a hidden message in there which is — it's unlikely to happen too often. It also draws attention back to the aggregators and what they are going to do to differentiate themselves, win trust and foster enthusiasm. Aggregators like pluggd, streamernet, clickcaster, podango, Hipcast, have little defensible position but then it's a mighty big web world so they can coexist.
7. Online movies tend to be lumped in with TV shows and Hollywood movies playing out through the Internet. To date though there's little in the way of highly original content from the A list of directors and movie makers. Venice Strand is an honourable exception. I notice Dan Myrick is also distributing via Netflix now.
8. Mobile content. I spoke recently to Steve McCormack at Wildwave, a distributor of mobile content, globally. Steve was telling me the first wave of mobile content is over, that is content that is ultra-time sensitive — breaking news, sports results, and the like. Also over in the USA, SMS.ac is trying to lever up some content around its own version of the mobile pod (Dilbert is on there), while in the UK bango is providing a platform that helps repurpose and monetise content, though there are also original content offerings. Ajit Jaokar, mobile content expert, tells me the barrier is still transparent billing as well as a monthly inclusive charge. Many people who use mobile content suffer bill shock and never go back to sites once they receive the bill. Nonetheless it's important to bear in mind what Steve says — people are searching out less time sensitive and more long form content from mobile devices.