When you are first starting your business online, you need to carefully consider what type of business you will build. Do you need a website? What kinds of products and services will you offer? Will they be your own or someone else's?
Once you've decided on the business model you want to use, and you've created a website, or at least a plan, then you need to take a careful look at internet marketing.
Your internet marketing techniques can include: search engine marketing (both search engine optimization and pay per click advertising), banner advertising, e-mail marketing, affiliate marketing, interactive advertising, and email advertising. You should also consider other techniques like article writing, press release writing, and free classified advertising.
Other aspects that will affect your marketing plan include information management, customer service, and sales.
Whatever techniques you decide to use, the central focus of your marketing efforts should be building a list. This allows you to recycle your traffic. Most won't buy on the first shot, so if you're not capturing contact information, you're leaving a lot of money on the table.
Another important aspect you should first consider is: how you want to market your business, how you will implement these marketing strategies, and how much effort you should put into these techniques.
Although no one mentions it, it's a waste of time to commit to an internet marketing technique, no matter how effective, if you simply won't do it.
When you implement your internet marketing campaign, it should be both specific to your website and your target market.
I think we can all agree that anyone who is interested in doing business on the internet should at least take time to learn about what it is you're getting into. Do your homework first. Learn what techniques actually work. Learn how to implement these techniques, and then adapt these techniques to your business.