The 20/20 Challenge offers a simple and bold proposition: earn $20,000 in twenty days or get your money back. It's a strong idea but is it a strong proposition? Let's find out.
Before going any further, it's probably crossed your mind by now that such a bold statement as "earn $20,000 in 20 days or your money back" obviously involves some upfront cost, so let's get that out of the way before looking at the course in more detail. The course or, as creator Michael Green dubs it, the toolkit, currently costs $247, although that will be rising to $497 after his introductory period special offer closes. There is also the option to upgrade to a "gold" version, for an additional $197, which gives access to a much deeper pool of products.
As you will see on the 20/20 front page, the key points are that internet marketing expert Michael Green offers a complete day by day plan, with no need to buy or create your own product, to hitting the target of making $20,000 in twenty days or you get a full refund of the purchase price.
His entry level course includes ten products, six eBooks and four software packages, from which you would choose one to use as the vehicle for the course, in addition to the day by day workbook and a dedicated forum for the exclusive use of those who buy in to the course.
Having signed up, the first thing to do is access the 20/20 Challenge Owner's Manual, a hefty 250 page detailed guide to all the steps needed to achieve your goal, broken down into detailed daily actions to be taken. The very first thing you'll read is this:-
Can you really earn $20,000 by simply owning this toolkit? Sadly the answer is in fact NO. Because ownership of this toolkit is not the answer to your wealth creation... You actually have to act on the help and advice it offers and turn the words of this manual into action.
I can vouch for the profound wisdom of these simple words. It's entirely possible, maybe even necessary, to read a lot of information from many different sources about different ways of potentially making money online. I have read an enormous amount of such stuff purporting to be good advice over the last year, most of it self-serving rubbish. The trick of it is always to sort the wheat from the chaff and take action. As Stephen Fry wrote in his 1997 book Making History, "You are what you do. What's inside your head means nothing until you act".
Article comments
1 - Phillip WInn
The best way to make a $20k online is to start with $50k online. :-)
It isn't clear to me how much total outlay one can expect to make with this approach, but since the product doesn't even launch until day 20, well, it seems unlikely one could reasonably expect $20k the first day.
I think you're overly optimistic in thinking this might work, but I hope you hear you've made $20k on, let's see, December 1, is it?
Well, are you up for it? :-)
2 - Christopher Rose
I thought the extra costs were pretty reasonably summed up above, Phillip; you're looking at a mixture of one-offs like domain registration, freelance fees and possibly some extra software costing totalling between $30 and $300, depending on how you choose to manage certain aspects of your project, plus hosting fees.
I guess it would have been a tad clearer to point out that the JV partners can create sales for you both before and on the launch date.
Some people have lists of anything from a few thousand to hundreds of thousands of relevant contacts, so it is indeed possible, with a good product, to make that kind of money and more quite easily.
My chosen vehicle is in the golf field and I'm actually creating a co-ordinated suite of six products and associated sites so it may take a tad more than the regulation twenty days to put(t) it all together.
To me the great beauty of this program is that the process, once mastered, is endlessly repeatable and therefore the income is essentially unlimited. Time will tell!