Web Chew: Podcast Marketing, WordPress Extensions, and AJAX Tools - Page 3

Part of: Web Chew

The verdict:  This is a great tool set for Web 2.0 designers --  9 diamonds (out of 10).

 


Traffic Bite: Adding Sticky Content to Your Sites

It's one thing to get traffic to your website, and quite another to get folks who visit it one time to return again and again.  One way to build this key repeat traffic is to add content to your website that brings people back.  That's why I like FreeSticky. Want to add a game to your website?  You'll find several here.  What about financial calculators?  Yup.  Plus there are over 25 other content categories for your review.  And some of them are "revenue bearing", which means you can enjoy income from their usage on your websites. Getting people to come back (and "stick" to your website), plus the opportunity to gain some extra income — how can you lose?  Well, you have to be careful that some of the items don't detract from your site mission, or pull people away via a clever link or two in the content.  Just implement these sticky content items smartly, and you should do well.

Note that while most of the content options at FreeSticky is true to its name - free, that is - there are some content items that will cost you a fee.  But what are repeat visitors worth to you?

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Article Author: Scott Frangos

Scott Frangos is a technical writer, web developer, author, college instructor, and marketer who lives in the Pacific Northwest with is wife and business partner, Pepper, and their three dogs (Spirit, Wisdom, and Steggman). …

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