We Launch The “Send Me A Kindle 2” Campaign - Page 2

Ok, I love gadgets.  I’ve paralyzed my computer more times than I can count downloading programs and gadgets and gizmos and whatever, most of which I discovered were of minimal interest…and many of which turned my hard drive into mush.  But I still love them, reading any story about the latest cool Google tool, the newest ad-ins for Outlook or Internet Explorer, the dizzying capabilities of new cell phones, the continual, brilliant innovations at Amazon.com.  (See…plug.)

Last week, on “The Colbert Report,” Mr. Colbert made an offhanded comment about the new Kindle, saying that he’ll be waiting.  I’m sure the people at Amazon learned of that and, even as we speak—or I write, are in heated discussions about whether and when to send their newest product to the Master.

I, sadly, have no award-winning TV show from which to launch my “Send Me A Kindle 2” campaign and must rely on blogging to convince the Amazonians that winning over a hardcore book lover would be an incredible coup, one that they could use in advertising and promotions to infiltrate the secret cabal of book lovers who’ve sworn blood oaths to never step onto that slippery slope into technoland. 

There’s another issue to overcome.  The Jameson generosity came after I’d already demonstrated my slavish devotion to their product, and In Kindle Veritas doesn’t quite have the same je ne sais quois as In Jameson Veritas, does it?  Plus, my loyalty and appreciation to the Jameson gods shall never be compromised.  Finally, even if I could find a good tag line, such as Gimme A Kindle or Vita Brevis, Kindle 2 Longa (very loosely, Life is Short, Kindle Lives Forever), how would it look to have two tag lines for every article and comment? 

That actually is not a rhetorical question.  Are two taglines gauche?  Would I become an object of ridicule and contempt?  Would I no longer be taken seriously as a serious observer of serious political and social issues?  Your thoughts about this vexing problem are welcome.

At the least, I shall state plainly for all (at Amazon) to see:  I will give your Kindle 2 a fair test, despite my bias for real books, and, if converted, will accept the baptismal Kindle rites and become not just a true believer but a shameless promoter of the product and how it will heal all the ills of modern society.  Books?  Pshaw!  Who needs them?  They take up room, they get dusty, most fall apart if you read them more than five or six times.  And you can never find the one you want, especially if your bride wants to display them based on size, color, and hard vs. soft cover.

Article Author: Mark Schannon

Crisis/risk/issues management and communications and PR consultant, free-lance writer, aspiring pundit and author. Blogcritics.org asst. ed, politics. Wanted to set world on fire, but bride won't let me play with matches, so I'm counting on upcoming, …

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