If you have not heard about the work of Joey Lawrence, I know that you have seen it. Whether it is from his personal still photography, his commercial still photography, or his music videos, his work and distinctive style is growing in popularity, and rightly so, is being seen everywhere.
At twenty years old he has been shooting professionally for around four years. He is a pioneer in the realm of hyper-realistic photography, lighting, and manipulation. He is completely self-taught and all of the techniques he uses are the result of experimentation, analysis, a lot of hard work, as well as the ability to continuously challenge himself on a regular basis.
While he has a successful commercial side of his business that includes the likes of the Jonas Brothers, 50 Cent and G-Unit, doing shoots for television shows like It's Always Sunny in Philadelphia, and for posters for movies like Twilight, he also has a wide range of personal work that has taken him to places like India and Ethiopia where he spends time living with and capturing the essence of the native people in the region.
Sessions With Joey L is a DVD that is part training video, part one-on-one workshop, and part fireside chat with Joey Lawrence. The purpose of this training is to give you the insight in to the mind and work ethic of a successful 21st Century photographer. The video is around four hours in length and it is broken down into five functional areas.
Lighting Theory is broken down into five parts. In "The Vision," you will see how Joey looks at lighting, and what you can take from his techniques and apply it to your own vision and style. "Lighting Theory – Basic" is focused on fundamental lighting techniques and will help you build a base of understanding for how he does lighting. "Lighting Theory – Advanced" now takes you further into adding more sophisticated techniques adding more professional touches to your images.
"The Necessary Tools" steps back a bit and will show you the different types and brands of equipment that he uses as well as explaining why he made these specific choices which are well thought out and defined. "Modifiers" finishes off this section by examining some of the other equipment that he uses and how they add to his look.
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