As Essential As Oxygen
A service that inspires passion as Twitter does, and attracts dramatic growth as Twitter does, faces a singular challenge. Twitter has had to relocate and re-architect several times to deal with increased load, and each major shift potentially leaves people without access to one of the key parts of their day. Changes behind the scenes caused tweet delivery to seem unreliable the day before this week's U.S. Presidential primary Pennsylvania, sparking concerns and even anger.
In the midst of this, Biz Stone told me, "We have a vision of Twitter as a reliable communication utility around the world," and added, "We have a lot of work ahead of us." Still, even criticism often includes agreement that Twitter is generally very reliable.
In addition to issues of scalability, I asked about the long-term viability of Twitter, a free service with no advertising or any obvious means of support. They have received quite a bit of funding, but surely a viable business model is needed, I suggested. Biz responded, "Yes, scaling Twitter as a company and as a service is a challenge that we have decided to take on. Sustainability is certainly part of scaling Twitter as a company. We'll comment on the business of Twitter when we're ready. Right now our focus is on growth, reliability, and creating a good experience."
Go ahead, sign up for an account. Let the site search your email address book to find people you know, and follow them. You might be surprised what you learn about people you though you knew! You might even find yourself talking about things not many people know about you, too.
There is an official blog for the site, as well as Twitter accounts for each of the company's principals. For more information about some of the neat things you can do with Twitter, also visit TwitterHolics.