A market savvy indie band might, for example, get themselves an account at Grooveshark, upload their songs there and then post them as links in tweet messages on Twitter via Twisten.FM on a regular basis and thereby have their music and their name put in front of 55 million people every month. That would certainly open up a whole new level of exposure for the band and potentially lead to all sorts of good things like booking gigs and even putting themselves in front of record execs who Twitter.
Of course Grooveshark does have their own promotion function (login required) for bands, but if you don't have the budget for it then doing it the way I described would also work and is grassroots marketing at its best. I give Twisten.FM two thumbs up for creating a very cool music application and social network marketing tool.
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