These days, the forecast for most web-based companies, and for the Internet economy in general, is "stormy weather ahead with lethal interruptions expected." Zoli is so upset (rightfully so in my view) with Technorati’s inability to provide service due to high volume that he recommends that big companies may need to buy it. While the idea has merits, surprisingly the biggies are also affected by the outage bug. Blogger outage and malfunction was rampant in the last two days – both planned and unplanned. Yahoo’s Myweb was down for some time, and Salesforce.com outages have become a routine affair.
I probably come from the old school. Outages of services are unthinkable – what happens to all those redundancies that are talked about and provided for? Today it looks like sites can be unashamedly down and are expected to be seen as carrying on with business as usual. Five years back, Weather.com showed how to rearchitect to make sure the site is neither slow nor down when the traffic reached 3 billion page views per year. With technologies improving, and the body of knowledge to maintain always-on sites increasingly available, its time the world shows no tolerance for outages. Anybody not able measure up should suffer the commercial consequences. With a track record like this, the on-demand world does not need any negative campaigning making a dent – their own actions are loud enough for discerning stakeholders to make inferences.