Three Facebook Housekeeping Jobs For 2012

New Year is the time when we make promises to ourselves and do some of those niggling jobs that we always mean to ‘get round to’ but never do. Tidying up your social media accounts is definitely one of those tasks. Make a resolution and get your tablet or laptop out to spruce up your social profiles before you take down your spruce. Here are three jobs that I’ll be doing on Facebook - with a little tipple and left over Christmas chocolates it won’t even feel like a chore!

Privacy Settings – As you may or may not know, Facebook occasionally comes up with new privacy options with changes to the platform and unsurprisingly they often set to public, and I’m guessing that, like me, you’d rather the world couldn’t access all of your business. Carefully go through your settings to ensure just your friends, or perhaps friends of friends, can see your content. Whilst you’re there, check the apps you have linked to your account, for example, Spotify could be automatically posting about every track you’re listening too and your friends could be getting sick of seeing them, or they could be just laughing at your music taste!

Lists – They are similar to G+’s circles and Twitter lists, but I’m guessing Facebook lists have passed you by, probably because you have owned your account for a while and the feature was never publicised much. You will almost certainly have some ‘smart lists’, which have been automatically created based on your friends’ profile information, for example the school you both went to, and this means you can click on the list (in the left-hand column but you might have to click on ‘more’) to only see a feed containing these friends’ content. Due to Facebook’s EdgeRank algorithm, which serves your main news feed based on your interactions and what it thinks you want to see, you won’t be seeing a lot of your friends’ content. So, if you create lists based on the people you would like to view posts and pictures from, you can easily look at the content feed and start interacting with people you might have forgotten existed. You can even manage your list to choose what type of updates you want being displayed, such as status updates, photos or comments and likes.

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Article Author: Keredy Stott

Keredy is an Account Manager at Punch Communications. She has a wide range of PR, communications and events coordination experience, including social media and SEO activity. Her work in the public and private sectors has included media relations and …

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