How is it that the experts and gurus can equate social media with relationship marketing and not realize they are talking about something as old as commerce itself? Customer evangelism is when someone sails from Europe to the New World and looks up a business owner holding a three-year-old letter saying “My friend says you hold to an honest deal.”
Social media just turns the three years into nano-seconds.
Do well by a customer and they can communicate that with lightning speed. So, too, if you do poorly. And a reputation still takes time to build.
For everyone you know who is just getting started with social media, two excellent places to get ongoing information for everyone, and especially those new to social media, are ProBlogger and Social Media Examiner.
Darren Rowse runs ProBlogger and Michael Stelzner runs Social Media Examiner. I’m familiar with both men and readily recommend their content.
A great person to follow for metrics and measuring social media marketing results is Andrew Ballenthin. He’s doing great stuff with his Blog Off competitions. Andrew is very big on walking his talk so look him up at the Community Marketing Blog.
Remember that social media is a tool and not a magic wand.
Dave Carroll still had to write and record the songs then shoot the videos. And before that he had spent years developing a loyal fan base. Just like the Waltons spent years showing us how relationships work just so I could use them as an example in this article.