The advent of Social Media has changed the face of blogging in some interesting ways. Many bloggers have actually reduced the frequency of their posting in favor of Tweeting their thoughts instead. Others have incorporated social media channels such as Twitter, Facebook and others into their blogging activities. Still others use it primarily as just another marketing tool for their blogs. Whatever the use, there is no denying that Social Media is here to stay. But how will that affect our blogging?
The blog has always been a social platform by way of the commenting system. With the addition of social media platforms the conversation has moved off the blog and out into the wild. This has forced bloggers and Web masters everywhere to change the way they are doing things. So what do we do with our blogs now that the conversation has moved to a different corner of the room?
The first thing to realize is that the conversation hasn't actually moved to a different corner of the room, it has filled the room. The conversation no longer has a central hub, only a starting point. From there it becomes a thing unto itself and moves according to its own will. All we can do is ride along and hope to influence it in some small fashion.
So what do we do with our blogs?
There is no easy answer to this question. Using social media channels as a marketing platform is certainly a viable idea, and is working well for many. Reducing the frequency of blog posts in favor of microblogging channels also has a legitimate use. I, for one, have had many thoughts pass through that, while they weren't enough to warrant a whole post, were still valuable enough to pass along. And in this new social Internet, incorporating social media channels into our blogs is virtually a must.