The Phenomenon Called Indian Mobile Market Growth

The Indian mobile market is on a high growth trajectory. I was in two different Indian cities last week – part of my five day-five city tour across Asia. While in India, I was told by my colleagues that the mobile telephone network connectivity has become so bad that connections are dropping often.

I was in the Malaysian capital of Kuala Lumpur for a day and during a discussion with friends, a Malaysian expert told me that the prospects of two major Malaysian telecom operators look good owing to their investments in India.

I was in a lunch meeting with a senior executive of a major Southeast airline the week before in Singapore - the most talked about topic over lunch was the advent of Indian aviation players creating ripples in the market. I was floored by the experience flying Jet Airways during the Chennai to Kuala Lumpur flight. My colleagues ask me to hold judgement till I get to fly Kingfisher. I am not someone to be impressed so easily — my frequent flyer statement shows several hundred thousand miles with none other than Singapore Airlines. It is very likely aviation shall do an impressive repeat of the success of the mobile industry.

Let's look at the telecom scene: Southeast Asian telecom operators have made significant investments in Indian mobile service players. These players took a financial stake in established growing businesses. Maxis, Malaysia’s largest telecom player has invested in Aircel, and Singtel has invested in Bharti, the largest mobile player in India. As these players slug it out, Maxis reports that Aircel added 588,000 new subscribers during the second quarter alone, which is more than double Maxis' achievement in Malaysia. The other Malaysian player, Telekom Malaysia, is investing in the third Indian Indian player – Spice communications. All the three are aggressively expanding their Indian opoerations.

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Article Author: Sadagopan S

S. Sadagopan, heads consulting and eBusiness for Satyam in the Asia Pacific, Middle Eastern and African markets based out of Singapore. He has led several consulting and technology transformation engagements covering multiple industries cutting across a wide variety of technologies around the world. …

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